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Reading Notes

Chapter Seven:Creating New Features and Op-Ed

  • Feature stories can provide additional background information, generate human interest, and create understanding in a more imaginative way.  Writing features requires right-brain skills, like intuition,  image-making, and creativity. Features are considered “soft news” which means  that features are not as time sensitive as the “hard” news.  Features entertain, provide background, and give consumer tips.
  • There are several different types of features that are used frequently which include cases studies, applications stories, research studies, backgrounders, personality profiles, and historical pieces.
  • The different parts of a feature are the headline, the lead,  the body, the summary, and photo and graphics.
  • Feature stories can be placed anywhere from newspapers; general magazines like Glamour, Cosmopolitan, Travel and Leisure, and People; specialty or trade magazines or internal publications.
  • Op-Ed means “opposite the editorial page” which is a concept that originally came from The New York Times in 1970.  Op-ed articles present a variety of views on current news events, governmental policies, pending legislation, and social issues.

Notes and reading are from the textbook Public Relations Writing and Media Techniques, Sixth Edition by Dennis Wilcox.


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