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Reading Notes

Chapter Eight: Selecting Publicity Photos and Graphics

  • An important component of news releases and feature stories are photographs and graphics which add interests and variety, and at times can explain things better than words.
  • Studies have shown that readers tend to “read” photographs than read articles.   It is important to know what goes into a good publicity photo.  The technical quality of a photograph makes a difference to weather the editor will be pleased or not.  Poor content and technical quality of a publicity photo can result in complaints.  The higher the resolution and the sharper the detail gives the photo a greater chance of being used.  Digital cameras have revolutionized the way that photos are taken and distributed.
  • The elements of a good publicity photo are quality, subject matter, composition, action, scale, camera angle, lighting and, color.  Finding a skilled photographer can help deliver a publicity photo that is high quality which will usually give you better results.
  • Other graphics include charts, diagrams, renderings and models, maps, line drawings, and clip art.  These visuals can be prepared by using different software applications like Microsoft or PowerPoint.

Notes and reading are from the textbook Public Relations Writing and Media Techniques, Sixth Edition by Dennis Wilcox.


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