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Living & Learning

Reading Notes

Chapter Twelve:  Tapping the Web and New Media

  • The internet was created in the 1960s as a tool for academic researchers and eventually came out for the public’s use in the 1990s.
  • The internet and the world wide web has made a great impact on the world and many have adopted this medium in less time than any other mass medium.
  • Many sites can be boring so it is important to create a site that will catch a viewers attention.  An effective website should be interactive and include hyperlinks and different advertisements.
  • Webcasting is the delivery of a broadcast that may be live or delayed over the internet.  When it is done in real time is is also known as streaming.

Notes and reading are from the textbook Public Relations Writing and Media Techniques, Sixth Edition by Dennis Wilcox.


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