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Archive for the ‘PRCA 3330 Reading Notes’ Category

Reading Notes

April 28, 2010

Chapter Twelve:  Tapping the Web and New Media The internet was created in the 1960s as a tool for academic researchers and eventually came out for the public’s use in the 1990s. The internet and the world wide web has made a great impact on the world and many have adopted this medium in less […]

Reading Notes

April 28, 2010

Chapter Ten: Distributing News to the Media Not only is it important to know how to write in public relations but it is also important to know the appropriate channels to distribute the material so it will reach the correct media and the right. Some of the different methods are e-mail, online newsrooms, electronic wire […]

Reading Notes

April 27, 2010

Chapter Nine: Writing for Radio and Television Radio and television is very beneficial for public relation writers because it is able to reach many different audiences. A radio can be heard almost anywhere and it reaches large numbers of people in different, ages, ethnicities, and income groups.  For public relations people working on a more […]

NewsU Language of the Image

April 23, 2010

Recently I took NewsU Language of the Image which educated me on the journalistic value of photos and visual language. There are three different photo types: Informational: An informational photograph is little more than a visual record of a person, place, or event.  It offers nothing more than identification value and has no redeeming story-telling […]

Reading Notes

April 22, 2010

Chapter Eight: Selecting Publicity Photos and Graphics An important component of news releases and feature stories are photographs and graphics which add interests and variety, and at times can explain things better than words. Studies have shown that readers tend to “read” photographs than read articles.   It is important to know what goes into a […]

Reading Notes

April 21, 2010

Chapter Seven:Creating New Features and Op-Ed Feature stories can provide additional background information, generate human interest, and create understanding in a more imaginative way.  Writing features requires right-brain skills, like intuition,  image-making, and creativity. Features are considered “soft news” which means  that features are not as time sensitive as the “hard” news.  Features entertain, provide […]

Reading Notes

April 21, 2010

Chapter Six: Preparing Fact Sheets, Advisories, Media Kits, and Pitches A one-page background sheet about an event, a product, or even the organization is known as a fact sheet. They often accompany a news release or a media kit.  Fact sheets are usually a list of facts in outline or bullet form.  Reporters can use […]

Reading Notes

April 8, 2010

Chapter Five: Writing the News Release A basic news release, which is also known as a press release, is the backbone of almost every publicity plan, but studies have found that between 55 – 97% of news releases that are sent to media outlets are never used. News releases help to achieve organizational objectives and […]

Reading Notes

March 3, 2010

Chapter Four: Finding and Making News It is important for a public relations programs to create publicity for their clients.  Effective publicist need to be familiar with three things: 1) traditional journalistic values, 2) where to find news and how to pick an interesting angle, and 3) they need to be creative problem solvers that […]

Reading Notes

March 1, 2010

Chapter Three: Avoiding Legal Hassles PR professionals not only have to master persuasive writing but they must also be able to understand basic legal concepts.  Using an unauthorized picture or making false claims can lead to lawsuits. The best way to avoid defamtion is to “watch your language.”  There are many different things that can […]